KESTENIJADA
Branding / Identity / Promo
| CLIENT: | KESTENIJADA |
| YEAR: | 2024. |
|
THE WORK: |
BRANDING |
| IDENTITY | |
| PROMO | |
The Challenge:
The touristic and cultural manifestation of Chestnut Festival (Kestenijada) in Hrvatska Kostajnica is one of the largest and most attractive autumn manifestations in continental Croatia. Every year it offers a rich and various tourist, economic, cultural, entertainment, gastronomic and sports program and content.
When the time came for this event to take place for the 27th time, the organizers turned to us with the wish that Kestenijada should get a well-deserved unique visual identity. The task was clear – to create a strong identity by which Kestenijada will be recognizable not only in continental Croatia, but also throughout the country.
Story:
Through a detailed research of existing similar events in Croatia and their visual identities, as well as an analysis of the values that Kestenijada has nurtured for years, we have determined the direction in which we want to go. The goal was to show and evoke the atmosphere of the event, emphasize the importance of chestnuts and place the whole story in an autumn idyll. The new visual identity needs to communicate that feeling that Kestenijada usually offers to every visitor, which is the rustle, the smell of chestnuts, the fun, activity, but also relaxation. We were guided by this during brainstorming and creating solution.
Solution:
As a result, logo with many elements, but very simple, was created. We found inspiration for the sign in the chestnut, as the central motif of the Kestenijada, and in the ancient fortress Stari grad Zrinski, which is located in Hrvatska Kostajnica, and is recognizable by its shape. A combination of small and capital letters was used for the name of the event in order to obtain a playful typography and to create dynamism. That was important to us because the manifestation itself is dynamic and is characterized by the already mentioned bustle of people and activity. The selected colors are earthy tones that are specific for the autumn period, but also for the region where Kestenijada takes place. This is exactly why the color of chestnut puree was chosen in combination with a red-orange color that is reminiscent of the colors of leaves in autumn days. Creating a visual identity and additional elements, we decided on a stylized form of a spiky chestnut shell which dominates the visual story. Given that this year Kestenijada is being held for the 27th time, the cone is branched into 27 branches (spines). It was chosen as the main element of the visual identity of the Chestnut Festival for a symbolic reason: just as a shell preserves its fruit, so do the citizens of Hrvatska Kostajnica and beyond preserve the customs and tradition of roasting chestnuts.
Ready to go:
We applied the visual identity to many materials. We adapted it for billboards, led banners, flyers and banners for digital media. In addition, we have prepared souvenirs such as aprons, T-shirts and bags. With this new visual identity, we have laid the foundations for recognition and visual consistency for the next years of the Kestenijada, so that it can justify its position in people's minds and continue to grow in all segments.
