Private vs. business page
It’s the holiday season and summer temperatures are high so Facebook becomes photo gallery of blue colour, palm branches, night walking and all other inevitable motives of the Mediterranean holiday. All profiles become a summer collage, include business profiles. But the problem is: people are posting private photos on their business profile.
"It doesn't even sounds like a mistake at all. So you wonder why is this important? "
I have noticed that clients often come up with the same questions - why is it important to have two profiles and which should be the difference between private and business page on the social network? Differences are not negligible, especially for those who are seriously engaged in any kind of work and present it through social networks. That is why I've decided to give through this text a couple of important differences and advice about that questions.
Private profile must be used for sharing daily information with your family, friends, and a circle of close people while you need business page for sharing information about your business, such as changes in structure, business meetings, new products or services, depending on what you are doing. Also, on your business profile, you can share helpful links related to your business sector. Your fans keep track of you because they are interested in your work.
Also, don't be afraid to share links from a business profile to your private. Feel free to click "Share on a page you manage" and let your Facebook friends get acquainted with your work. But don't overdo it.
For your business page is very important that all announcements are public so that clients can at any time obtain the necessary information about you and your company. Also, fill out your business page with all the information, from phone number to address to web link or online shop.
In fact, it's important to remember how business page isn't your personal review of life, your religious or life beliefs. It requires much more effort and research to provide fans with the content they are looking for. Simply, business page is mirror of your business and reflect your expertise. Your audience on social networks must know that you are the best.
P.S. If you still don't know what you need to communicate to your friends or to your clients, always ask yourself simple question: Will this be interesting and useful to my clients or friends?
Or just tell us if you still don't know what to do.